Top 7 Audience Targeting Criteria To Consider In Real Estate Lead Generation Strategy

Top 7 Audience Targeting Criteria To Consider In Real Estate Lead Generation Strategy


target audience for lead generationLead generation strategies in Real Estate Marketing are the ways you attract new contacts and move them into your sales funnel. They are how you build interest in your product and convert that interest into customers. Having the right target audience for lead generation  strategy will help you be more effective at winning new customers!

Before you begin the lead strategies, you must identify your audience. This is essential whether you’re a company of 25 employees or a freelancer. To pick the best lead generation strategies for your business, you must know who you’re targeting. For example, if your customers are age 55 and up, Instagram ads might not be your top choice. Make the most of your marketing budget by developing a targeted outreach approach.

Developing an ideal customer profile (ICP) streamlines your sales and marketing efforts. Know who isn’t your ideal customer, and you will save marketing dollars.  Below are some of the common criteria used to understand your target audience:

  • JOB TITLES
    By knowing the role of your prospect within their company, you can determine which purchasing decisions they’re responsible for. This will help you time and ensure that you’re not reaching out to the wrong person.
  • AGE (B2C)
    Marketers effectively target consumers by age bracket to determine their buying habits.
  • INCOME/BUDGET
    Know how much your target customers are capable of spending. Some companies will love your product but won’t be able to afford it. Knowing their budget beforehand can save you time and effort.
  • BEHAVIOR/INTENT
    Knowing the “intent” of prospective customers is key to capturing them at the right time. Website visits and e-book downloads are behaviors that will let you know they’re in the market for a certain solution. Discovering what solution a company already uses can also be a behavioral indicator of whether they’re a fit for your product.
  • GEOGRAPHY
    Knowing the location of where your clients allow you to use your marketing budget in specific markets.
  • INDUSTRY/VERTICAL
    Targeting customers by vertical helps you “niche down” your offering. Instead of targeting every industry. It’s better to take a focused approach. Word of mouth becomes more powerful when your customers are in a similar industry.
  • COMPANY SIZE
    Company size often indicates the budget. It can also determine whether there is a need for your product.

Lead generation is an integral part of the marketing strategy to your real estate business.  Generating the right target audience for lead generation creates familiarity, awareness, and reasons for new contacts to take action, and that is the ultimate goals of a solid lead generation strategy!

Finally, If you need a professional real estate agent or need to sell your house fast, for cash, or if you are buying one in Cleveland area, we are here to assist!  Feel free to contact us at 216-282-4332.  Visit our website for more of our services at www.cpdhomes.com

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