Thanks to the tech-savvy millennial generation, the real estate market is a different world than it was just a decade ago. We share the following tips to reach these aspiring homeowners for effective real estate marketing to millennials.
Millennials expect customized content and digital interactions, so it is critical to deliver realistic home options to them, whether they are on FB, Instagram, Pinterest, YouTube, or texts. The smart real estate agent who wants to cultivate millennials may want to limit the emails and phone calls and grab their attention on social media. Make sure your posts have great photos of the home. Place text over the photos that include beds, baths, square feet, asking price, and neighborhood. Don’t make a millennial dig into the copy to find the statistics. Instead, put them right onto the photo.
Expect your millennial clients to do their own search for property listings online, so it’s important even for small realty agencies to be available in the digital world. This is a good approach for agents to distance themselves from the stodgy image people have of a real estate agent. Real estate brokers typically have very old school logos, fonts, and overall image. That’s not what millennials want. Make sure your website has all the links and interactions that millennials could easily land on to start inquiries. Younger buyers want responses at the speed of need! Go beyond still photography. A twist of video or 3D animation is highly recommended!
Millennials are on social media all the time. Real estate agents can leverage this fact by spending their marketing budget on Facebook Advertising. FB ads are so targeted that you can even choose to only show your ads to people that are between ages 18 and 36 and are likely to buy a home within your city. Putting together a unique photo for the ad that evokes emotion and sharing facts about your experience in the ad copy will work wonders for gaining trust. Be creative with your taglines. Explore other creative new channels for unclaimed territories. Most importantly, add a landing page to your ads!
If there’s one way to reach your millennial market, it’s through social media. As a visually focused generation, millennials expect to see amazing, professional photos and videos―including 3D―online. Focus on online content to capture their attention, embrace technology and social media at making videos, posting it and believing you’ve cast a wide net, and now millennials will line up to hire you. It’s imperative that you are providing value in your content, building trust with your online/social media audience and establishing a relationship. Finally, match content quality to your audience Interest.
Texting is one of the primary ways Millennials communicate. Real estate agents can capture more of the millennial market by using a texting application which can instantly send a text to an interested buyer that includes listing information and pictures. Simultaneously, the listing agent can get a text and email informing them they have a hot lead. It can be a great tool for marketing real estate to Millennials and anyone who likes to communicate by text.
Many millennials are going on Google and searching “how to buy a house” or “how to apply for a mortgage.” Creating educational content that answers these questions is a great way to drive traffic to your website. To make it unique, a real estate broker or agents can offer eBooks or educational seminars online. By partnering with a school or university, it gives a broker or real estate agents huge credibility and legitimacy when educating millennials.