Take your real estate marketing to the next level with high-quality, carefully curated photographs! Using quality photos in real estate listings can mean more leads and sales. But how are you going to do it? We enumerated some effective tips on Photography for Real Estate Marketing:
One of the best ways to learn how to master real estate photography is to analyze great pictures to see why they work. We all know when real estate agent photography doesn’t work, but it’s important to look at the angles, lighting, staging, and other variables of great shots to guide how to take real estate photos for optimum results.
Using a wide-angle lens is essential for capturing the full essence of the space. It allows wider shots that give a better sense of depth and detail. Also, using HDR photography will make you stand out from the crowd. Optimize Angles! Your most powerful photographic tools are your eyes and your feet. If your angle is wrong, moving a few feet (or inches!) in either direction can make a big difference.
Tripods allow you to shoot at slower shutter speeds to take advantage of natural light while still keeping images sharp. Without it, pictures in natural light can look dark and blurry.
Empty houses are hard to see. Furniture provides scale, shows use, and adds light to spaces. Without it, the space is just walls, windows, floors, and ceilings. It is important to show how the space is used and how big the space is. Once you have taken care of these items, then stop decorating. There is a point when the decoration is no longer about the house and more about the decoration.
As technology continues to advance, you have new visual options to offer along with your professional-quality real estate pictures. Many clients are going to expect a virtual tour of their property as part of the services you provide.
The human eye sees the world in a roughly 4:3 aspect ratio, though the standard ratio is moving to 16:9, so our brain finds the horizontal, or landscape, view more pleasing than the smartphone vertical picture we see far too often.
Sensor size, not megapixels, is the most important criterion to consider when purchasing a new digital camera. Generally speaking, larger sensors mean better image quality and better low light performance, but more importantly, a wider field of view, which allows you to capture more of the room in your picture.
Our top tip for real estate photography would be to take a photo that emphasizes each room’s selling point, whether it is the natural light in the room, the spaciousness, or the little nook in the corner that will make buyers curious to see more. Prepare Every Room You Plan to Shoot.
If the property is large, think about using drone footage for your listing. The technology is accessible enough that a college student could do it on a budget (just make sure that they are licensed).
Shooting exteriors at dusk is one real estate photography tip that can yield dramatic results.
Virtual staging is also a relatively new option available to agents. It can really enhance the space and gets potential buyers interested once they see the room filled with furniture. And it’s much more affordable than hiring a staging company to stage your home with furniture.
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